RR Consulting GroupFor Harris and Sinead · the investment

Harris, Sinead, here's the second half.

What it's worth,
and what it costs.

Built in five weeks
Week 1Week 2Week 3Week 4Week 5
FromAdam
ForHarris and Sinead
Date4 November 2026

What you're buying.

Everything from the plan, plus what we have added since our calls. Tap a box to see what's inside; the full item-by-item list is on the next page. The plan will keep evolving as we move forward together.

6
Stock and inventory

Everything out of monday.com, one serial per watch, statuses, compliance checklist, cost and location, watchmaker costs from email.

  • Every board, column, file and note moves across; monday.com keeps running until Sinead signs off
  • One watch, one serial: listed on an Oyster and a Jubilee at the same time, both come down when it sells
  • New arrival, live, pending sold, sold, consignment, sourcing, repair
  • Full-set photo, certificate, proof of ownership, consignment form and ID ticked off per watch
  • Forward the watchmaker email; serial, job and cost land on the right watch
5
Listing and channels

Photo drop, descriptions in Harris’s style, publish once to every channel, the WhatsApp button that carries the watch.

  • Harris drops the shoot straight into the software; photos attach to that serial with his contrast and background settings applied, stored and backed up automatically
  • A draft paragraph in Harris’s voice on every new watch, learned from his past listings; Sinead approves
  • One button sends it to Shopify, which feeds the website, Google Shopping and the Facebook and Instagram shop
  • The enquire button on each listing, and links in stories and ads, send the watch and where they found it
7
Website and auto-posting

A Website section in the software, Shopify kept current, Facebook and Instagram shop, auto-posting, Marketplace in one tap, watchsales.com.

  • Change a listing, price, photos or what is featured in the software and swisslink.com.au updates on its own
  • Sold pieces come down from the site, the shop and the feed by themselves
  • New listings post to your Facebook Page and Instagram automatically, or wait for your OK
  • Meta allows no app to post to Marketplace or groups, so the post is made ready and you share it in one tap
  • watchsales.com pulls from your site once your account opens
3
Website remake, an add-on (our recommendation)

An add-on to the software, on the same system. We recommend a full remake of swisslink.com.au rather than a light update: more interactive scrolling, matched to the updated fonts and brand, and built around the new content shot last week. Placed into Shopify and iterated with you until it is exactly right.

  • The brand first: mark and wordmark files, type, colour, tone, the photo standard, listing and letter templates, a short guide
  • Then the site on that brand: more interactive scrolling, like the pages you are clicking through now, so each watch feels like the piece it is
  • Built around the new photos and video shot last week, plus every listing shot by Harris, the exact piece, tied to its serial
  • “Buy” and “Reserve” that work, with the safe-payment design on the next pages
  • Shown to you as a preview on your phone, then iterated with pins until it is exactly how you want it; nothing goes live until you say
  • Your Shopify, your domain, your 197 listings and order history stay where they are
7
Google Ads and Shopping, with the feed and tracking, and found in ChatGPT

You are already running ads and seeing impressions. This is the version with the feed, the tracking and the bands that make the spend count.

  • A clean Shopping feed: reference number in every title, right photos, right status, approved in Merchant Center
  • Your own Google Ads account with conversion tracking on enquiries, WhatsApp taps and reservations, so you see which ads bring buyers, not views
  • Campaigns split by your three price bands, plus Search ads on the references you choose
  • Ads stop by themselves the moment a watch sells, so no spend on sold pieces
  • Sold-watch pages that offer to source the next one, and the sourcing request lands in the client book
  • Budget is yours and paid to Google; we set it up ready to switch on and keep it tidy; running it as a managed campaign is extra
  • Google Ads tracking inside your software: spend, enquiries and sales for each campaign and each watch, next to your daily numbers
  • Found in ChatGPT and AI search: every watch written and marked up so AI tools can find it and cite you when someone asks where to buy a reference in Sydney
4
Sales and money

Sold in one step, reserve with a deposit, Xero both ways, the weekly sold report.

  • Mark it sold: pending sold, Xero invoice with the serial, paid, taken down everywhere
  • Reserve online with a deposit: the watch goes on hold automatically, comes off sale everywhere and Harris is told; bank details only ever shown by the system
  • Invoices out with the serial; paid status and contacts back in
  • What sold, price, costs, margin and days in stock, split by band, every Monday
3
Buy online, safely

Card fraud is why there is no Buy button today. Three paths by price, the system does the checking, Harris only sees the odd one. Page four.

  • Small pieces by card, held seven days while the system checks, then shipped on its own
  • Middle pieces: a deposit puts the watch on hold automatically and Harris is told, then the rest comes from the buyer’s bank app, with no card chargeback
  • Big pieces by bank transfer or escrow, ID checked automatically
  • Harris sees only borderline card orders, and says yes on the big pieces
9
Clients and enquiries

One inbox with WhatsApp Business, queues, after-hours replies, the client book, lead stages, reminders, wish-list matches, handing leads on.

  • A new WhatsApp Business number plus website, Instagram, Messenger and email in one place; Harris’s own number stays his
  • Every inbound gets one automatic first question; the answer sorts it into the right list with the watch attached
  • Harris opens it on his phone, taps the lead, and WhatsApp opens with the reply ready, from templates he can change any time
  • After hours an automated reply answers from live stock, says it is automated, never guesses a price
  • Every buyer, seller and consignor with what they bought, want and where they are up to
  • Stages, follow-ups, wish-list matches, hand a lead to whoever is covering
4
Consignments and contracts

Intake link, contracts signed on the phone, buy contracts, reminders.

  • “Here’s the link, fill out everything”: details and photos come in themselves
  • Contracts filled from the watch, Swiss Link branded, condition photos, timestamps, ID, signature; the 60-day minimum in what they sign
  • The same for buying from a private seller
  • Unsigned contracts get a reminder
4
Team and tasks

Built for phone and laptop, roles, tasks that fill themselves, and alerts on your phone for every enquiry.

  • One system for Harris, Sinead and the team, on phone and laptop
  • Each person sees their part: listing, clients, stock
  • Harris adds a watch and Sinead gets the task; a contract gets signed and the watch moves on
  • New enquiry, deposit in, contract signed, watch sold: the right person is told
1
Your numbers, daily

A dashboard of the business: what sold, margin, days in stock, enquiries by channel, what is moving and what is not, every day and by week.

  • Sales by day, week and month, split by your price bands and by brand
  • Margin per watch after watchmaker costs; days in stock; what sells fastest
  • Enquiries by channel and what they turned into
  • Patterns: which references move, which sit, which months run hot
  • On your phone and laptop
1
The watch brain

A reference library of the models and references from the major houses, so every watch you list is tied to its record: specs, calibre, case, years, and what it has sold for.

  • Type a reference and the record fills: brand, model, calibre, case size, material, production years
  • Your stock connects to it, so descriptions, specs and comparables come from the record, not from memory
  • Your own sold history sits against each reference, so pricing has a trail
  • Built from public reference data and your 197 listings first, then grown with every piece you handle
2
Your own database and CRM

A full custom database and CRM, built around your watches and your clients. Not a template, not HubSpot, no licence fees.

  • Every watch, serial, client, consignment, sale and cost in one database, in your name
  • A CRM built for how you sell: client history, purchases, wish lists, stages, reminders, VIP and collector tags, notes
  • Every message, call and booking linked to the client and the watch
  • Seen the way you think: boards by status, watch cards with photos, filters by brand and price band, charts
  • Export everything, any time
2
Security and compliance

Built to keep your clients’ details and ID documents safe, and to meet Australian privacy law from day one.

  • Hosted in Australia (Sydney), encrypted in transit and at rest, daily backups
  • Passkey or two-step sign-in for everyone; each person sees only their part
  • An audit trail of who opened or changed what
  • Privacy Act and Australian Privacy Principles: privacy policy updated, consent on every form, a data breach plan
  • ID documents locked down, with access logged and kept only as long as needed
  • Seller ID and purchase records kept for every watch you buy in
3
Photos, tracking and history

Photos straight from your phone, the full story of every watch, and any client or past watch found in seconds, with filters.

  • Take or pick photos on your phone and they land on the right watch, in order, toned to your settings
  • Dropbox retired: every photo and file stored and backed up automatically in your software
  • Every watch has a timeline: bought in, at the watchmaker, listed, enquiries, reserved, sold, with dates and who did what
  • Search any client or any past watch: by brand, reference, year, price band, sold date, client or consignor
  • Filters you can save, like “Daytonas sold this year” or “clients after a Royal Oak”
5
Client login and consignor portal

Clients get a login on swisslink.com.au with their own profile: their consignments live with views, favourites and offers, a weekly email, their purchases, their wish list.

  • Harris assigns a consignment or a sale to a client in the software; the client gets a login and builds their own profile: contact details, what they collect, what they are after
  • Their profile shows their purchases with Swiss Link, their consignments, and their wish list, which feeds Harris’s matches
  • Their page shows the listing live, with views, favourites, offers and enquiries, updated as they happen
  • Every Monday an email goes out automatically with the week’s numbers and a line from Harris if he wants one
  • Offers show with Harris’s note, so the conversation about price starts from the numbers
  • The A$300 certificate of authenticity fee is shown on intake and on their page, so there is never a surprise
  • Nobody else in Sydney shows a consignor how their watch is doing
6
Setup, workshops and handover

monday.com alongside, Adam sitting in on your processes, seated workshops, real watches in week four, sign-off, Adam on call after.

  • Nothing is switched off while we build
  • Adam sits down with you, watches your processes and analyses the day-to-day, so the software fits how you actually run
  • Seated workshops, as many as you need: Adam walks you through it, shows you, trains you; recorded, with a written guide
  • Sinead runs real watches through it in week four while monday.com is still there
  • You tick off every item on the spec and say yes
  • After go-live: ring Adam and he comes into the shop and walks you through anything
1
A video for every watch

Made for you by Adam: a short macro video for every watch, like the Platinum Daytona we made for you, checked against the real piece before it goes anywhere.

  • Harris sends the photos; Adam sends back a slow, close video, the way the Platinum Daytona was made
  • Checked against the real watch; anything that alters dial or bezel printing is redone or left out
  • Waiting next to each new watch for your OK, then posted with it

Boxes outlined in gold are new since the plan. The number on each box is how many spec items sit inside it.

The spec, item by item.

Everything we have talked about, in one list. 73 items in 19 sections. Open a section, then an item, for what it does, what you’ll see, and when it counts as done. This same list lives in your dashboard from day one and grows as we go.

73 items · 19 sections · as of 3 November 2026
📦Stock and inventoryEverything monday.com does today, built around a watch's serial.6 items
1Everything out of monday.comWeek 2
What it doesMoves own stock, consignments, sourcing, repairs and servicing, and sold into the software, with every column, file and note.
What you'll seeThe same boards you know, on your phone and laptop.
Done whenSinead checks it against monday.com and says it's all there.
2One watch, one serialWeek 2
What it doesEach watch is tracked by its serial number, so it can be listed on an Oyster and a Jubilee at the same time.
What you'll seeOne watch card with both listings under it.
Done whenOne sells and both come down everywhere, on a real watch.
3Statuses from arrival to soldWeek 2
What it doesNew arrival, live, pending sold, sold, plus consignment, sourcing and repair, the way you track them now.
What you'll seeFilters for each status, and a count of what's where.
Done whenEvery watch shows the right status after the move.
4Compliance checklist on every watchWeek 2
What it doesFull-set photo, certificate of authenticity, proof of ownership, consignment form and ID, ticked off per watch.
What you'll seeWhat's missing on each watch, at a glance.
Done whenEvery live watch shows a complete or flagged checklist.
5Location and total costWeek 3
What it doesWhere the watch is (with you, the watchmaker or another dealer) and what it's cost you, purchase plus work done.
What you'll seeA running total on every watch.
Done whenCosts and location match your records for real watches.
6Watchmaker costs from emailWeek 3
What it doesForward the watchmaker's email to one address. The serial, job and cost get added to that watch.
What you'll seeThe cost appears on the watch, nothing to type.
Done whenReal watchmaker emails land on the right watches. Anything unclear waits for Sinead.
📸Listing and channelsGet a watch from the camera to live everywhere, once.5 items
7Photo dropWeek 2
What it doesHarris drops the shoot straight into the software. Photos attach to that serial only, with your contrast and background settings applied to the set, and are stored and backed up automatically. Dropbox is no longer needed.
What you'll seeBefore and after, side by side, for Harris to approve.
Done whenHarris is happy it matches what he'd do by hand.
8Descriptions in Harris's styleWeek 2
What it doesDrafts the paragraph from the watch's details in the conversational style already on your site, learned from your past listings.
What you'll seeA draft on every new watch to edit or approve.
Done whenIn week 1, five drafts are compared with Harris's originals and pass. Nothing goes live without Sinead's OK.
9Publish onceWeek 2
What it doesOne button sends the listing to Shopify, which feeds your website, Google Shopping and your Facebook and Instagram shop.
What you'll seeA publish button and a tick for each channel.
Done whenA real watch goes live everywhere without a second upload.
10A video for every watchWeek 5
What it doesAdam makes a short macro video for each watch from Harris's listing photos, ready for Instagram, Facebook and the listing.
What you'll seeA video sent to you for each new watch, to approve.
Done whenEvery video is checked against the real watch before it's posted. Anything that changes the dial or bezel printing gets redone or left out.
11WhatsApp button carries the watchWeek 1
What it doesThe enquire button on each listing, and links in stories and ads, send the watch and where they found it. It works on your current number from week one, and moves to the new WhatsApp Business number once Meta approves it.
What you'll see"Hi, I'm interested in the Daytona 126506" instead of a random hello.
Done whenIt's live on your site in week 1.
🌐Website and auto-postingA Website section inside your software. Change it there and Shopify, your shop and your socials follow.7 items
12Website section in your softwareWeek 2
What it doesA Website section inside your software, on the web and on your phone. Change a listing, price, photos, what's featured or what's just in, and Shopify updates automatically.
What you'll seeswisslink.com.au's pieces, managed from the software. No logging into Shopify.
Done whenAn edit in the software shows up on swisslink.com.au on its own.
13Shopify kept up to date automaticallyWeek 2
What it doesListings, photos, prices, status and collections flow from the software to Shopify. Sold pieces come down by themselves.
What you'll seeYour site always matching your stock.
Done whenA price change and a sale both show on the site without anyone touching Shopify.
14Facebook and Instagram shopWeek 3
What it doesYour Shopify products sync to your Facebook and Instagram shop catalogue through Shopify's own Facebook and Instagram channel, so pieces can be tagged in posts.
What you'll seeThe watch in your Facebook shop and taggable on Instagram.
Done whenA real watch shows in the shop. We check the channel's setup for your store in week 1.
15Auto-post to your Facebook Page and InstagramWeek 3
What it doesWhen a watch goes live, a post with its photos and description goes to your Facebook Page and Instagram automatically, or waits for your OK if you'd rather check it first.
What you'll seeThe post on your Page and feed, without opening Facebook.
Done whenA real listing posts itself to both.
16Marketplace and groups, ready in one tapWeek 3
What it doesMeta doesn't let any app post to Marketplace or Facebook groups automatically: groups posting was switched off for all apps in 2024, and Marketplace is limited to Meta's approved partners. So the software gets the post ready with the photos and text, and you share it in one tap.
What you'll seeA ready-made post for each watch, copy and photos in one place.
Done whenPosting a watch to a group takes under a minute.
17watchsales.comWeek 3
What it doesFrom what you said, it pulls straight from your website once your account opens, so a clean Shopify listing is all it needs.
What you'll seeYour pieces there with nothing extra to upload.
Done whenYour listings show up there once your account is live.
18The website remake (items 52 to 54)Week 5
What it doesThe full remake of swisslink.com.au on the new brand, set out in items 52 to 54.
What you'll seeA preview on your phone, then pins until it is right.
Done whenYou say go and it replaces the current theme.
🎯Google AdsSet up as part of the build, so people searching a reference find your piece.4 items
19A sharp Google Shopping feedWeek 3
What it doesYour listings go to Google with the reference number in every title, clean photos and the right status. Sold pieces drop out by themselves.
What you'll seeYour watches showing properly when someone searches a reference like 126334.
Done whenThe feed is approved in Google Merchant Center with no errors on your live pieces.
20Google Ads account and trackingWeek 4
What it doesYour own Google Ads account, linked to the feed, with tracking on the things that matter: enquiries, WhatsApp taps and reservations. Your privacy policy gets updated to match.
What you'll seeWhich ads lead to real enquiries, in real counts, not guesses.
Done whenA test enquiry shows up as a conversion.
21Campaigns by price bandWeek 4
What it doesShopping campaigns split into your three price bands, plus search ads on the references you choose, so your budget goes where you want it.
What you'll seeEach band on its own, so you can push the higher-end pieces harder.
Done whenCampaigns are built and ready to switch on, at the budget you set.
22Ads stop when a watch sellsWeek 4
What it doesBecause the ads run off your live stock, a sold watch stops being advertised on its own.
What you'll seeNo ad money spent on pieces you've already sold.
Done whenA test sale removes the piece from the ads.
💳Sales and moneySold, invoiced, paid and taken down, in one step.4 items
23Sold in one stepWeek 3
What it doesMark it sold: pending sold, the Xero invoice is made with the serial, then sold and taken down everywhere once Xero shows it paid.
What you'll seeOne button instead of five steps.
Done whenA real sale runs start to finish with nobody touching Shopify.
24Reserve with a depositWeek 3
What it doesThey reserve online with a small card deposit. The moment it lands, the watch goes on hold automatically: marked reserved, taken off sale on the site and every channel, and Harris gets a notification with the buyer and the watch. The buyer is sent how to pay the rest from their bank. Bank details are only ever shown by the system, never sent in a chat. This is our current thinking and may change as we work it through with you.
What you'll seeA “Reserved” watch with the deposit attached, and a ping on your phone.
Done whenA test reservation runs through, and the refund terms are agreed with you.
25Xero, both waysWeek 3
What it doesInvoices go out with the serial on them. Paid status and contacts come back in.
What you'll seeInvoice and paid status on every sold watch.
Done whenReal invoices and payments match between the software and Xero.
26Weekly sold reportWeek 5
What it doesWhat sold, the sale price, costs, margin and days in stock, split by your price bands.
What you'll seeIn the software, plus an email every Monday.
Done whenThe first one lands after go-live.
💬Clients and enquiriesEvery message in one place, with the watch and the person attached.9 items
27One inboxWeek 4
What it doesA new WhatsApp Business number, plus the website, Instagram, Facebook Messenger and email, all in one place. Harris's personal number stays his.
What you'll seeEvery message on the client's card.
Done whenMessages from every channel land in it. WhatsApp needs Meta's approval, applied for in week 1.
28Buying, selling or consigningWeek 4
What it doesThe first reply asks one question and sorts the enquiry into a queue.
What you'll see"20 buyers, 5 sellers, 3 consigning" at a glance.
Done whenReal enquiries land in the right queue.
29After-hours repliesWeek 4
What it doesOut of hours, an automated reply answers from live stock and the answers you set, and says it's automated.
What you'll seeThe conversation, ready for you in the morning.
Done whenIt never guesses a price or a condition, and hands anything else to a person.
30Client bookWeek 3
What it doesEvery buyer, seller and consignor: what they bought, what they're after, where they're up to.
What you'll seeThe notes Harris keeps in his phone, searchable.
Done whenYour Xero contacts and past invoices are in, and Harris can find anyone in seconds.
31Lead stagesWeek 3
What it doesEvery enquiry moves through clear stages: new, talking, thinking about it, ready to go, deposit paid, sold.
What you'll seeHow many people sit at each stage, at a glance.
Done whenReal enquiries show at the right stage without anyone updating a sheet.
32Follow-up remindersWeek 4
What it doesSet a follow-up on any client, or let the software suggest one when a lead goes quiet.
What you'll seeToday's follow-ups, so nobody goes cold.
Done whenA reminder fires for a real lead on the day it's due.
33Wish list matchesWeek 4
What it doesWhen a watch someone's after comes in, you're told who wants it.
What you'll seeA heads-up on the watch card with the client's name.
Done whenA new arrival flags the right client.
34Hand leads to someone elseWeek 4
What it doesAssign an enquiry and see where it's up to. Divert to whoever's covering when Harris is away.
What you'll seeWho's got which lead, and their follow-ups.
Done whenIt's ready for when you bring on a salesperson.
60Inbound on WhatsApp: first question, sorted, one tap to replyWeek 4
What it doesEvery inbound message is sorted on arrival. When it isn’t clear whether they are buying, selling or consigning, it asks once. The answer sorts it into the right list in your software with the watch attached. Harris opens it on his phone, sees who is waiting, taps the lead and WhatsApp opens with a message ready, from templates you can change any time.
What you'll seeA list of leads by stage; tap one and WhatsApp opens with the words already there.
Done whenA real enquiry comes in, sorts itself, and Harris answers from his phone in one tap.
✍️Consignments and contractsThe paperwork that holds people to their word.4 items
35Consignment intake linkWeek 4
What it does"Here's the link, fill out everything." They add the details and photos themselves.
What you'll seeA new consignment in the software, and a ping to the team.
Done whenA real consignment comes in through it.
36Consignment contracts on the phoneWeek 4
What it doesFilled in from the watch, Swiss Link branded, with condition photos, timestamps, ID and a signature. The 60-day minimum is in what they sign.
What you'll seeSent, opened and signed, on the watch.
Done whenA test contract is signed end to end with your solicitor's wording.
37Buy contractsWeek 4
What it doesThe same for buying from a private seller: the watch, the photos, their ID and a signature.
What you'll seeThe signed contract on the watch's record.
Done whenA test purchase contract is signed end to end.
38RemindersWeek 4
What it doesIf a contract isn't signed, a reminder goes out.
What you'll seeWhat's waiting, and for how long.
Done whenAn unsigned test contract gets its reminder.
👥Team and tasksEveryone sees what's theirs and what's next.4 items
39Built for phone and laptopWeek 2
What it doesOne web app, designed for both screens: the full software on the laptop at the desk, and the same software on your phone, added to your home screen like any app. Harris, Sinead and the team each sign in to their own view.
What you'll seeYour software on your laptop and on your home screen, always in sync.
Done whenEveryone can sign in on both and see their part.
40RolesWeek 2
What it doesHarris, Sinead and the team each see what they need: listing, clients, stock.
What you'll seeA home screen that fits each person.
Done whenEach of you checks your view in week 4.
41Tasks that fill themselvesWeek 3
What it doesHarris adds a watch and Sinead gets the task. A contract gets signed and the watch moves on.
What you'll seeA to-do list for each of you that keeps itself up to date.
Done whenNobody has to tell anyone what's next.
42Notifications on your phoneWeek 3
What it doesEvery new enquiry pings your phone the moment it lands: who it is, the watch they asked about, and what they want. The crucial ones too: a sale paid, a card order waiting for your yes, an offer from a consignor, an enquiry nobody has answered. Everything else waits quietly in the software.
What you'll seeA notification on your phone, one tap to open it in the software.
Done whenEach notification reaches the right person on a real event.
🤝Setup and handoverHow we get there without anything stopping.6 items
43monday.com runs alongsideWeek 1
What it doesNothing gets switched off while we build. monday.com keeps going until Sinead signs off.
What you'll seeBusiness as usual for five weeks.
Done whenSinead says cancel.
44Sitting in on your current processesWeek 1
What it doesAdam sits down with you the week after the start, watches your processes and analyses the day-to-day, so the software fits how you actually run things.
What you'll seeYour process, written down and checked with you.
Done whenYou agree it's right.
45Real watches in week 4Week 4
What it doesSinead runs real watches, sales and enquiries through the software while monday.com is still there.
What you'll seeThe software doing the real job.
Done whenWhat you find gets fixed before go-live.
46Sign-off and go-liveWeek 5
What it doesYou check each item on this spec and sign it off. Go-live includes WhatsApp.
What you'll seeThis list, ticked off.
Done whenEvery item works on real watches and you've said yes.
47Your data, your accountsWeek 1
What it doesShopify, Xero and Meta stay in your name. Your data is yours and can be exported any time, with a full monday.com export kept.
What you'll seeNothing locked in.
Done whenYou've got the export in hand.
48It keeps getting betterWeek 5
What it doesOnce you're using it, you'll think of things. They go on the list, we fix anything that comes up, and we keep it running.
What you'll seeNew ideas going on the list.
Done whenOngoing.
📬Client login and consignor portalHarris’s idea, 2 November: every client gets a profile on the site; every consignor sees how their watch is doing, without Harris having to remember.5 items
61A consignor’s own page on the siteWeek 4
What it doesWhen Harris assigns a consignment to a client in the software, the client gets a login to swisslink.com.au and sees only their own watches: the live listing, views, favourites, offers, enquiries, and what is next. It all updates on its own; nobody has to send an update.
What you'll seeA client page you can open for any consignor, with the same numbers they see.
Done whenA real consignor logs in and sees their watch’s numbers move.
62The Monday consignor emailWeek 4
What it doesEvery Monday each consignor gets an email with the week’s views, favourites, offers and enquiries on their watch, and a line from Harris if he adds one. Sent on its own; nothing to remember.
What you'll seeThe emails that went out, and who opened them, on the client card.
Done whenThe first Monday run goes to every live consignment.
63Certificate fee on intakeWeek 4
What it doesThe A$300 certificate of authenticity fee is shown on the intake link, in the contract, and on the consignor’s page, and is deducted or invoiced the way Harris sets once.
What you'll seeThe fee on every consignment record, no surprises for the client.
Done whenA test consignment carries the fee end to end.
64Client login and profile on swisslink.com.auWeek 4
What it doesHarris assigns a client a profile from the software, or they create one from an invite. They fill in their details, what they collect and what they are after. Their purchases with Swiss Link and their consignments sit on it.
What you'll seeOne client, one profile, the same record in your client book.
Done whenA real client logs in and sees their own history and nothing else.
65Wish list on the profileWeek 4
What it doesA client adds the pieces they are after. When Sinead lists a match, they are told first, before it goes public, and Harris sees who wants it.
What you'll seeMatches on the watch card, with the client’s name.
Done whenA new listing flags a real client’s wish.
🔒Buy online, safelyOne Buy button. Three paths by price. The system checks; Harris sees only borderline card orders and says yes on the big pieces.3 items
49Card up to a limit, checked then shippedWeek 3
What it doesPayment held for seven days while the system checks the card, address, security code and fraud score. Green ships itself, amber is one tap for Harris, red is refused before an order exists.
What you'll seeOrders that are simply paid, and the odd one asking for a yes or no.
Done whenA test order runs green end to end, and a bad card is refused.
50Deposit, then pay by bankWeek 3
What it doesA small card deposit puts the watch on hold automatically and notifies Harris. The balance is paid from the buyer’s bank app and matched to the order automatically; when it is in full, Harris is told the watch is ready to hand over or send, and the courier can be booked in one tap. A bank payment has no card chargeback; a bank can reverse it only on narrow grounds, by a claim.
What you'll seeThe deposit in, the balance landing, the courier booked.
Done whenA real reservation pays out this way.
51Bank or escrow for the big piecesWeek 4
What it doesBank transfer with a system reference, or Escrow.com holding the money until delivery. Automated ID check, insured courier with signature, or collection.
What you'll seeThe order page tells the buyer each step; Harris says yes once.
Done whenA test sale runs through escrow and through plain transfer.
🎨Website remake and brandAn add-on to the software. Our recommendation: a full remake, not a light update. More interactive scrolling, the updated fonts and brand, and the new content shot last week, placed into Shopify and iterated with you until it is exactly right.3 items
52The brand filesWeek 4
What it doesMark and wordmark in every format, type, colour, tone, the photo standard, listing and letter templates, a short guide.
What you'll seeOne folder, one guide, everything matching.
Done whenHarris and Sinead sign off the guide.
53The new swisslink.com.auWeek 5
What it doesA full remake of swisslink.com.au, which we recommend over a light update: more interactive scrolling, the updated fonts and brand throughout, and the new photos and video shot last week. Built as a Shopify theme so your listings, domain and history stay where they are. Buy and Reserve wired to the safe-payment paths.
What you'll seeA preview on your phone, then pins until it is right.
Done whenYou say go; it replaces the current theme.
54Iterate until it is yoursWeek 5
What it doesEvery change you want goes in as a pin on the screen; it is fixed and you see it fixed.
What you'll seeA backlog you both can see shrinking.
Done whenNo pins left.
🔎Google, ChatGPT and the sold-watch pagesAdds to the four Google Ads items in the plan, and gets you found in AI search.3 items
55Sold-watch pages that source the next oneWeek 4
What it doesEvery sold piece keeps a page: reference, year, “Sold. Source one like it”, with live stock beside it. Search ads for the sourcing service point at it.
What you'll seeA buyer who searched a reference lands with you and asks for the next one.
Done whenA request from a sold page lands in the client book as a sourcing ticket.
56Google Ads tracking inside your softwareWeek 4
What it doesA Google Ads view inside your software. Spend, clicks, enquiries and sales for each campaign, and for each watch, pulled in from your Google Ads account, so you can see what each dollar brought in without logging into Google.
What you'll seeEach campaign and each watch with its spend next to the enquiries and sales it brought, beside your daily numbers.
Done whenA test enquiry from an ad shows up against its campaign and its watch in your software.
66Found in ChatGPT and AI searchWeek 4
What it doesEvery watch and sold page is written and marked up so ChatGPT, Google’s AI answers and Perplexity can read it: the reference, year, condition and price in plain words and structured data, plus a page on who Swiss Link is. When someone asks an AI where to buy a reference in Sydney, you are a source it can find.
What you’ll seeThe keywords and questions buyers ask, matched to your pages, and a monthly check of what the AI tools say.
Done whenYour listings carry the markup and a test question in ChatGPT returns a Swiss Link page.
📈Your numbers, dailyA dashboard of the business, on your phone and laptop.1 item
57Sales, margin, days in stock, enquiries by channelWeek 5
What it doesWhat sold by day, week and month, split by price band and brand. Margin after watchmaker costs. Days in stock. Enquiries by channel and what they became. Patterns: which references move, which sit, which months run hot.
What you'll seeOne screen that answers “how are we going” without asking anyone.
Done whenThe first week of real numbers matches your records.
🧠The watch brainA reference library of the major houses’ models and references, tied to every watch you handle.1 item
58Reference records your stock connects toWeek 3
What it doesType a reference and the record fills: brand, model, calibre, case size, material, production years. Your stock, descriptions, specs and comparables come from the record. Your own sold history sits against each reference.
What you'll seeLess typing, and a pricing trail per reference.
Done whenYour 197 listings are tied to records; a new reference fills itself.
🗄️Your own database and CRMA full custom database and CRM, built around your watches and your clients.2 items
67Your own database, built around your watchesWeek 2
What it doesEvery watch, serial, client, consignment, sale and cost in one database built for Swiss Link, in your name. Boards by status, watch cards with photos, filters by brand and price band, and charts.
What you'll seeYour whole business in one place, seen the way you think.
Done whenEverything from monday.com and Shopify sits in it, checked by Sinead, and exports in one click.
68A full CRM, built for how you sellWeek 3
What it doesClient records with their purchases, consignments, wish lists, stages, reminders, VIP and collector tags and notes. Every message, call and booking is linked to the client and the watch. Custom built, so no HubSpot and no licence fees.
What you'll seeOpen any client and see everything about them, and what to do next.
Done whenYour real clients are in it, with their history, and Harris works his follow-ups from it.
🔐Security and complianceYour clients’ details and ID documents kept safe, and Australian privacy law met from day one.2 items
69Security built inWeek 1
What it doesHosted in Australia (Sydney), encrypted in transit and at rest, with every record, photo and file backed up automatically every day. Passkey or two-step sign-in for everyone, roles so each person sees only their part, and an audit trail of who opened or changed what.
What you'll seeA sign-in on every device, and a log you can check.
Done whenSecurity is checked before go-live and every login uses passkey or two-step sign-in.
70Privacy and records complianceWeek 5
What it doesYour privacy policy updated for the Privacy Act and the Australian Privacy Principles, consent on every form, and a data breach plan. ID documents locked down, with access logged and kept only as long as needed. Seller ID and purchase records kept for every watch you buy in.
What you'll seeThe policy on your site, and every record where it should be.
Done whenYou have reviewed the policy and the breach plan, and a test purchase-in record is complete.
🔍Photos, tracking and historyPhotos from your phone, the full story of every watch, and anything from the past found in seconds.3 items
71Photo uploads straight from your phoneWeek 2
What it doesTake photos or pick them from your camera roll, on the phone or laptop, and they attach to the right watch in the order you choose, toned to your settings. Several watches at once is fine. Every photo and file is stored and backed up automatically, so Dropbox can be retired once everything has moved across.
What you'll seeAn upload button on every watch, and the photos in place seconds later.
Done whenHarris uploads a real shoot from his phone and it lands on the right watch.
72A timeline for every watchWeek 3
What it doesEvery watch keeps its whole story: bought in or consigned, at the watchmaker and back, listed, enquiries, reserved, sold, delivered, with dates, costs and who did what.
What you'll seeOpen any watch and scroll its history, from the day it arrived.
Done whenA real watch shows its full history from arrival to sale.
73Search every client and every past watch, with filtersWeek 3
What it doesFind any client or any watch you have ever handled. Filter by brand, reference, year, price band, status, sold date, client or consignor, and save the filters you use, like “Daytonas sold this year” or “clients after a Royal Oak”.
What you'll seeA search bar and filters on clients and watches, with your saved searches one tap away.
Done whenSinead finds a past sale and a past client in seconds with filters.
🎬A video for every watchMade for you by Adam from Harris’s photos, like the Platinum Daytona.1 item
59A video for every new watch, made by AdamWeek 5
What it doesHarris sends the photos; Adam sends back a slow, close video. Checked against the real watch before it posts; anything that alters dial or bezel printing is redone or left out.
What you'll seeThe video sent to you for each new watch, for your OK.
Done whenThe first one posts with its listing.

Buy online, safely.

Today the site says “Enquire” because taking a card for an expensive watch is too risky. With this, buyers can pay online, and the way they pay depends on the price.

🔬 We are still researching and developing a route that gets around this altogether. For now, this is the route we recommend.

💳 Cheaper watches
Card

The buyer pays by card. The system checks the payment before the watch ships. If anything looks wrong, it is refused.

HarrisSays how cheap “cheaper” is.
🏦 Mid-range watches
Deposit, then bank

A small card deposit puts the watch on hold automatically: it comes off sale everywhere and Harris is notified. The rest is paid by bank transfer, matched to the order on its own, and Harris is told when it is ready to go.

HarrisGets the alert, then hands it over or sends it.
🔐 Big pieces
Bank transfer, or held payment

The buyer pays by bank transfer, or into a held-payment service that only releases the money once the watch arrives. No card involved.

HarrisSays yes.
👤
Harris picks two price limits, once. Where cheaper ends, and where big pieces begin. The system does the checking; he only hears about an order that needs him.

All of this is available in Australia today. The detail is in the spec, items 49 to 51, and the sources are on page thirteen.

Bought piece by piece.

Each part of the plan, what a named provider charges for just that part on their own website, and a link so you can check. Every one of them is inside our one number.

Part of the plan
From someone else their own published price, 2 Nov 2026
Built by Adam
01
Stock, team and tasksyour software
Build from A$50kEB Pearls, Surry Hillsplus Design from A$15k and Scope from A$10k. Floor: Microknot, a simple MVP around A$20k
check their page
Included.Your software, on your phones: stock, serials, statuses, tasks, roles
02
Listing, channels, Shopifyintegration work
from A$12,500 + GSTRedPandas, Mortlakeper custom HubSpot integration
check their page
Included.Photo drop, descriptions, publish once to every channel
03
The website remakean add-on to the software
an add-onbuilt on the same systemnot compared here: most of the work, and the price, is the software
no comparison
Included.Slightly rebranded, placed into Shopify, iterated until it is exactly right
04
Google Ads set-upfeed, account, campaigns by band
A$750 to A$2,250 + GSTSites By Design, Sydneythen A$1,500 + GST a month
check their page
Included.Feed, tracking, campaigns by band, ads stop on sale, sold-watch pages
05
Sales and moneyXero flow, deposits, report
from A$12,500 + GSTRedPandas, Mortlakeper custom HubSpot integration
check their page
Included.Sold in one step, deposits, Xero both ways, the Monday report
06
Clients and enquiriesCRM and one inbox
A$15,000 per hubRedPandas, MortlakeHubSpot set-up; subscription on top
check their page
Included.Client book, one inbox, stages, reminders, wish lists, client login and profiles: one system, no hubs, no licence
07
Consignments and contractssigning on the phone
A$37 a monthDocuSign, per usera subscription, not a build; the link to the watch is yours to make
check their page
Included.Intake link, contracts signed on the phone, reminders, tied to the watch
08
A video for every watcha short, close product video
A$4,950 + GSTDream Engine, Melbourneper video, filmed by a studio crew on a shoot
check their page
Included.Adam makes a video for every watch from Harris’s photos, like the Platinum Daytona, checked against the real piece before it posts.
09
Setup and handoversitting in, migration, sign-off
discovery from A$5,000Cipher Projects, Sydneyto A$15,000, before any build
check their page
Included.Sitting in, the monday.com move, seated workshops whenever you need them, Adam on call
10
Brand systemfiles, templates, guide
from A$5,000Pepper IT, Sydneylogos and brand, colour and font studies, brand guidelines
check their page
Included.Files, type, colour, photo standard, templates, guide
11
Client login and consignor portalprofiles, consignor page, Monday email
no separate priceWebAlive, Sydney and Melbournebuilt inside the software, not sold on its own; WebAlive prices a whole e-commerce or customer-portal app at A$80,000 to A$150,000
check their page
Included.Client profiles on your site, the consignor page with views, favourites and offers, the Monday email
The software alone, six agencies’ published bands
A$50,000 to A$250,000 what the published bands say for the software alone; brand, ads set-up and video sit on top
Included. all of it, every join built
What the software alone costs from someone else, from their own price pages. Brand, ads set-up and video sit on top.
A$50,000the low end of the bandsoption two, A$119,000option one, A$135,000A$250,000the high end of the bands
HatchetTier 2: custom CRMs, multi-user portals, 4 to 8 integrationsA$80,000 to A$250,000their page
WebAlive, Sydney and MelbourneE-commerce or customer portalA$80,000 to A$150,000their page
13LabsGrowth-phase product: advanced features and integrationsA$50,000 to A$150,000their page
Cipher ProjectsMulti-stakeholder platformA$100,000their page
Code WorkshopTheir calculator, set to this planA$50,000 to A$115,000their page
EB PearlsScope, design and build, their published stagesfrom A$75,000their page
Taken from six Australian agencies’ own published bands for a custom platform with logins, payments, integrations and dashboards, before GST. Hatchet publishes Perth prices and notes Sydney runs 20 to 30 per cent higher. Brand, ads set-up and video sit on top. The two partial options on the next page land inside this range while leaving a third of the plan out. Page eight puts the same six side by side.

“From” prices are floors that rise with scope. Where a part has no published price in Australia it is shown as such and not counted. Two or three providers per part, with what each page says, are on page seven.

The whole build, from someone else.

None of the companies we found sells all of it. These are two ways to get the closest thing to the plan built elsewhere, from each company’s own published tiers, with what you would get and what you would not. For the software alone, the published bands run from A$50,000 to A$250,000; page five. Either way you would be managing three vendors, and the joins between them would be yours.

Option one

An app studio, plus two specialists

around A$135,000before GST, from their own published prices
Not priced in this option
  • ➖ The website remake and brand
  • ➖ Buying online, safely
  • ➖ One inbox with the WhatsApp first question
  • ➖ Consignments and contracts on the phone
  • ➖ Client login and consignor portal
  • ➖ Your numbers daily, the watch brain, the brand
  • ➖ Sitting in, workshops, anyone on call

Three contracts and three points of contact. A HubSpot subscription every month on top.

Option two

A software house, plus two specialists

around A$119,000before GST, from their own published prices
Not priced in this option
  • ➖ The website remake and brand
  • ➖ Buying online, safely
  • ➖ One inbox with the WhatsApp first question
  • ➖ Consignments and contracts on the phone
  • ➖ Client login and consignor portal
  • ➖ Your numbers daily, the watch brain, the brand
  • ➖ Sitting in, workshops, anyone on call

Three contracts and three points of contact. A HubSpot subscription every month on top.

With us

Built by Adam

Includedone team, one contract, the whole plan on page three
You get
  • All 73 items: stock, listing, the website remake and brand, sales and money, buy online safely, clients and the one inbox, consignments and contracts, client login and consignor portal, your numbers daily, the watch brain, a video for every watch
  • Every join between them: the serial on the invoice, the watch on the message, sold comes down everywhere
  • Sitting in on your processes before the screens are built
  • Seated workshops, as many as you need, recorded, with a written guide
  • Adam on call
  • Your dashboard with the plan, five weeks, monday.com alongside
  • One number, on page nine
What comes with it
Either option above
Built by Adam
⏱️ Live in five weeks
✕3 to 12 months, depending on who you hire
✓Five weeks, with monday.com running alongside
🔗 Every system joined: Xero invoicing itself, Shopify listing once, sold coming down everywhere
✕yours to join up, or Zapier
✓Built and joined
💬 Enquiries handled for you: the first reply sent, Harris alerted with the watch and the person
✕not priced
✓Included
🗄️ Your own database and CRM
✕a HubSpot subscription every month on top
✓Yours, no licence fees
🛡️ Buyers paying online safely, with deposits putting the watch on hold
✕not priced
✓Included
📝 One contract, one team, one number
✕three vendors to manage, and the gaps between them
✓Included
🤝 Adam in the shop: sitting in first, workshops as many as you need, on call after
✕discovery charged first; training quoted separately
✓Included
📊 Your RR dashboard: the plan, what is waiting on you, invoices, files and hours saved
✕email threads
✓From day one

Figures are each company’s own published tiers on 2 November 2026, linked on page seven: EB Pearls Design $15k, Scope $10k, Build $50k; Cipher workflow app $50,000, integrations $15,000 each and discovery $10,000 at the middle of their bands; RedPandas Managed Pro $15,000 and integrations $12,500 each; CLCK $4,950 + $1,950 + $1,950; Dream Engine $4,950 a video. Every one of them says the price rises with scope.

Check every number.

Every build figure on pages five, six and eight, who published it, and the page it came from. The bands for the software alone are on pages five and eight. We would rather you checked.

Spec partProviderCityPublished priceWhat the page says it coversPage
01 Your softwareEB PearlsSurry HillsDesign from $15k · Scope from $10k · Build from $50kStaged app development; typical $50,000 to $500,000+ · most apps 6 to 12 months to launchopen
Cipher ProjectsSydneyInternal tool from A$25,000 · workflow app from A$50,000Published fixed-price bands, AUDopen
MicroknotBella Vistaaround $20k and upSimple MVP; full product $50k to $5M (pricing FAQ)open
02 IntegrationsRedPandasMortlakefrom $12,500 + GST eachCustom integrationsopen
04 Google AdsSites By DesignSydneyset-up $750 (Essentials), $1,250 (Growth), to $2,250 + GST · $1,500 to $4,500 a monthFour tiers; Essentials is two Search campaigns, weekly management; Growth adds Display and remarketingopen
Click Click MediaNorwest, Sydneyfrom $1,200 a month ex GSTMinimum management fee; ecommerce from $1,500; updated 31 Oct 2026open
Websites That SellBrisbanefrom $495 + GST a monthManagement, reporting, account manageropen
Splotch StudioPerthset-up $990 · $540 to $865 AUD a monthStarter and Growth packagesopen
06 CRMCLCK Medianot statedfrom $4,950 AUD + GST · migration from $1,950Sales Hub implementation; HubSpot subscription separateopen
RedPandasMortlake$5,900 · $15,000 per hub · from $38,000Guided · Managed Pro · Enterprise HubSpot onboardingopen
08 VideoDream EngineMelbourne$4,950 / $6,950 / $9,950 + GSTPer finished video; Package 1 is a half-day shootopen
09 SetupCipher ProjectsSydneydiscovery A$5,000 to A$15,000Scoping phase, charged before buildopen
Care plansMyWorkLoganholme QLDfrom $220 ex GST a monthShopify support plan, one credit a monthopen
Spark InteractSydneyfrom $249 · $399 a monthWebsite maintenanceopen
07 Contracts · 10 BrandAustralian providersnot publishedNo fixed price on any provider's own site. Subscriptions for signing are on page five
The software alone, from published bandsA$50,000 to A$250,000the published bands for software of this kind: Code Workshop’s calculator, EB Pearls, 13Labs growth, WebAlive customer portal, Cipher platform, Hatchet Tier 2. Before GST; brand, ads set-up and video sit on top. The two partial options on page six land around A$119,000 and A$135,000 and leave out a third of the plan.

Looked for and not found on any Australian provider's own site: a fixed price for a custom Shopify app, a Xero integration, a bespoke CRM, a contract-signing flow, a Klaviyo set-up or retainer, a Sydney product-film package.

This build, through each company.

Each box prices the core of page three at that company: the software, client accounts and the consignor portal, and the connections (Xero invoicing itself, Shopify listing once, emails and messages tracked to the watch). The website remake, brand, ads and video are not in these figures. Figures are each company’s own published prices; where its price leaves the connections out, we have added them at another firm’s published rate, as our estimate. Some floors below sit under our price; they are for the software alone, built over months.

WebAliveSydney and Melbourne
The softwareA$80,000 to A$150,000E-commerce or customer portal
Client accounts and consignor portalIn the software priceTheir band is priced for a customer portal
Your connectionsfrom A$64,450Not in their published band. Our estimate, at RedPandas’ published rate for a custom integration (HubSpot), from A$12,500 each
  • Xero, both waysA$12,500
  • Shopify, publish onceA$12,500
  • Email in, tracked to the watchA$12,500
  • WhatsApp, first question and alertA$12,500
  • Instagram and MessengerA$12,500
  • monday.com moved acrossA$1,950
Buying online, safelyNot priced on their page
Sitting in, workshops, on callNot priced on their page
Delivery3 to 6 monthsTheir figure for portal builds
Total for this planfrom A$144,450
Their page
Cipher ProjectsAustralia, delivered from Vietnam
The softwareA$100,000Multi-stakeholder platform
Client accounts and consignor portalIn the software priceTheir platform price covers several kinds of user
Your connectionsA$1,950 to A$51,950Their A$100,000 includes 3 to 5 integrations. Up to two more at their published A$5,000 to A$25,000 each, plus the monday.com move
  • Xero, both ways✓
  • Shopify, publish once✓
  • Email in, tracked to the watch✓
  • WhatsApp, first question and alert✓ or A$5k to 25k
  • Instagram and Messenger✓ or A$5k to 25k
  • monday.com moved acrossA$1,950
Buying online, safelyNot priced on their page
Sitting in, workshops, on callNot priced on their page
Delivery4 to 7 months
Total for this planA$101,950 to A$151,950
Their page
HatchetPerth
The softwareA$80,000 to A$250,000Custom CRMs, portals, 4 to 8 integrations
Client accounts and consignor portalIn the software priceTheir tier is priced for multi-user portals
Your connectionsIn the software priceTheir tier includes 4 to 8 integrations
  • Xero, both ways✓
  • Shopify, publish once✓
  • Email in, tracked to the watch✓
  • WhatsApp, first question and alert✓
  • Instagram and Messenger✓
  • monday.com moved across✓
Buying online, safelyNot priced on their page
Sitting in, workshops, on callNot priced on their page
Delivery16 to 30 weeks
Total for this planA$80,000 to A$250,000
Their page
Code WorkshopBowral, NSW
The softwareA$50,000 to A$115,000Their calculator, set to this plan
Client accounts and consignor portalIn the software priceLogins, user profiles, roles, transactional email and scheduled jobs are ticked in the calculator
Your connectionsIn the software priceShopify, Xero, WhatsApp, Meta and inbound email are ticked in the calculator
  • Xero, both ways✓
  • Shopify, publish once✓
  • Email in, tracked to the watch✓
  • WhatsApp, first question and alert✓
  • Instagram and Messenger✓
  • monday.com moved across✓
Buying online, safelyNot priced on their page
Sitting in, workshops, on callNot priced on their page
Delivery2 to 4 months
Total for this planA$50,000 to A$115,000
Their page
EB PearlsSurry Hills, NSW
The softwarefrom A$75,000Scope, design and build, their published stages
Client accounts and consignor portalIn the software pricePart of the software they build from A$50,000; no separate price published
Your connectionsfrom A$64,450Not in their published stages. Our estimate, at RedPandas’ published rate for a custom integration (HubSpot), from A$12,500 each
  • Xero, both waysA$12,500
  • Shopify, publish onceA$12,500
  • Email in, tracked to the watchA$12,500
  • WhatsApp, first question and alertA$12,500
  • Instagram and MessengerA$12,500
  • monday.com moved acrossA$1,950
Buying online, safelyNot priced on their page
Sitting in, workshops, on callNot priced on their page
Delivery6 to 12 monthsTheir own figure, first conversation to launch
Total for this planfrom A$139,450
Their page
13LabsServes Melbourne
The softwareA$50,000 to A$150,000Growth-phase product with integrations
Client accounts and consignor portalIn the software pricePart of their growth-phase product; no separate price published
Your connectionsIn the software priceIntegrations are part of their growth-phase band
  • Xero, both ways✓
  • Shopify, publish once✓
  • Email in, tracked to the watch✓
  • WhatsApp, first question and alert✓
  • Instagram and Messenger✓
  • monday.com moved across✓
Buying online, safelyNot priced on their page
Sitting in, workshops, on callNot priced on their page
DeliveryNot publishedNo time given for this band; their smaller first-version builds take 6 to 12 weeks
Total for this planA$50,000 to A$150,000
Their page
With usBuilt by Adam

This is the spec we will deliver for you: all 73 items on page three, every system joined, one team, one contract.

Client accounts and consignor portalIncluded
  • Clients set up their own accountOn swisslink.com.au: their details, what they collect, what they are after. Their purchases and consignments sit on it.
  • Consignors track their watch, updated on its ownLive listing, views, favourites, offers and enquiries as they happen. Nobody has to send an update.
  • The Monday email, sent automaticallyEach consignor gets the week’s numbers on their watch, with a line from Harris if he adds one.
  • Wish lists that find buyersWhen Sinead lists a match, the client hears first and Harris sees who wants it.
WhatsApp and every enquiry, sorted for HarrisIncluded
  • WhatsApp Business, set up for youA new WhatsApp Business number for Swiss Link; Harris’s personal number stays his. Meta approves it; we apply in week one. A button on every watch opens a chat about that watch.
  • It asks the first questionWhoever reaches out, on WhatsApp, Instagram, Messenger or email, is asked straight away: buying, selling or consigning? After hours, an automated reply, labelled as automated, answers from live stock and your set answers. It never guesses a price or a condition, quotes only what the listing says, and hands the rest to you.
  • Harris gets the alert, with everything on itName, number, the piece they asked about, what they want, and their history with you if they have bought before. One tap to reply.
  • Filed, so nothing is lostEvery conversation sits on the watch and on the client, with a reminder if nobody has answered.
Every connection, built and joinedIncluded
  • Xero, both waysMark it sold and the invoice is made with the serial on it. Paid comes back on its own and the watch comes down everywhere.
  • Shopify, publish onceList once, live on the site and the shop. Sold takes it off every channel the software posts to; posts you shared by hand on Marketplace and groups come down by hand.
  • Email in, tracked to the watchA watchmaker’s email puts the cost on the watch. Every enquiry is filed against the watch and the client.
  • WhatsApp, Instagram and MessengerOne inbox, every message tied to its watch and its client.
  • monday.com moved acrossEvery board, column, file and note, checked by Sinead first.
The biggest wins in the specIncludedTap any one to see what it does
✅Sold in one step

Click Sold, and it goes out to every channel: taken down or marked sold everywhere it was listed, the Xero invoice made with the serial on it, paid status back on its own, and your numbers updated. Nobody touches Shopify.

📱On your phone and laptop, with alerts

One web app built for both: the full software at the desk, the same software on your phone. Every new enquiry and anything crucial pings your phone straight away, with the watch and the person on it.

🗄️Your own database, built around your watches

Not a template. Every watch, serial, client, consignment, sale and cost in one place, in your name. Seen the way you think: boards by status, watch cards with photos, filters by brand and price band, and charts. Export it any time.

📈Your numbers, daily

A dashboard with the key numbers on one screen: sales by day, week and month, margin after watchmaker costs, days in stock, and enquiries by channel with what they became. On your phone and laptop.

📸Photo drop, listing written, published once

Harris drops the shoot. The listing drafts itself in his voice from the reference record, for Sinead’s OK, then goes to the site, the shop and every channel in one go.

🛡️Buying online, safely

One Buy button, three paths by price: card checked before it ships, deposit then bank, or bank or escrow for the big pieces. The system does the checking; Harris sees only the borderline ones.

📝Consignments signed on the phone

An intake link for the consignor, the contract signed on the phone with ID, reminders, and the certificate fee shown up front. All of it tied to the watch.

🌐The website remade, and the brand

swisslink.com.au rebuilt as a Shopify theme on a refreshed brand, so your listings, domain and history stay where they are. Pins until it is exactly right.

🎬A film of every watch

Made for you by Adam: a slow, close video from the listing photos, checked against the real watch before it posts.

🔎Found on Google

Shopping feed, sold-watch pages that bring the next buyer to you, and your Google Ads results tracked inside your software: spend, enquiries and sales for each campaign and each watch.

🤝Sitting in, workshops, Adam on call

Adam sits in on how you work before the screens are built, runs seated workshops whenever you need one, recorded with a guide, and after go-live comes into the shop within the week you ask.

DeliveryFive weeksFrom Saturday 7 November, with monday.com running alongside. WhatsApp and Google Shopping go live once Meta and Google approve them; we apply in week one.
🔎 Google it for yourselfSee what Google says a build like this costsSearch what it costs to have an internal business app built in Australia with six or more connections, and compare it with what you have seen here.Run the search

Prices are each company’s own published figures, read 2 and 3 November 2026, before GST, linked on page seven and on the sources page. None is a quote obtained for Swiss Link, and each says the price rises with scope. Hatchet publishes Perth prices and says Sydney runs 20 to 30 per cent higher. EB Pearls: scope from A$10k (2 to 4 weeks), design from A$15k (4 to 8 weeks), build from A$50k (3 to 6 months). Connections: where a company’s own price leaves them out, they are our estimate, at RedPandas’ published rate for a custom HubSpot integration, from A$12,500 + GST each, or at Cipher’s own A$5,000 to A$25,000 each beyond the 3 to 5 in their price; the monday.com move at CLCK’s Data Rescue and Migration, from A$1,950.

Our price.

One team builds every part and every join, under one contract: the whole plan on page three, in five weeks.

The software alone, the middle of six agencies’ own published bandsTheir full range runs A$50,000 to A$250,000; every band is on page eightabout A$100,0002 to 12 months
The whole plan, with usA$72,4005 weeks
The whole planA$72,400+ GST
then a A$925 + GST monthly retainerto host and maintain it, with ongoing edits and new features. For the first two months from go-live; after that, we agree on further terms from there
73 items. One price, one contract.

Runs itself

  • 🔗Every connection: Xero invoicing itself, Shopify listing once, emails and messages tracked to the watch
  • ✅Sold in one step, out to every channel
  • 💬WhatsApp set up: the first question asked, Harris alerted with the details
  • 🗄️Your own database and CRM, with visual views
  • 🔍Photos from your phone, a timeline for every watch, search with filters
  • 🔐Security and privacy compliance, built in
  • 🗂️Dropbox retired; every photo and file stored and backed up automatically
  • 📈Your numbers, daily, on one dashboard
  • 📱On phone and laptop, with alerts for every enquiry

Sells for you

  • 👤Client accounts and the consignor portal, updated on their own
  • 🛡️Buying online, safely
  • 🌐Website remake and brand, as an add-on (recommended)
  • 🎬A film of every watch, and optimised for Google

Set up with you

  • 🤝Sitting in, monday.com moved, workshops as you need them, Adam on call
  • 📝Contract wording drafted for your solicitor
📝You say yesAdam sends the agreement and the first invoice
🛠️Start, Saturday 7 NovemberFoundations laid. Adam sits in with you the week after.
⌚Week fourYou begin using the system, with your current one still running in parallel.
✅Week five, live before ChristmasWe move everything over and go live, before Christmas.
Monthly retainer, first two months after go-liveA$925 + GST a month
  • ☁️Hosting, monitoring and security
  • 🔗Every connection kept working
  • 🛠️Changes as you think of them, made as part of the month
  • 🔎Google Ads housekeeping
  • 🎬A video for every new watch, made by Adam
  • 📞Adam on call, in the shop the same week
  • 🧾No tool licences beyond Xero’s A$10 a month
  • 🤝After two months, we agree on further terms from there
What stays safeNothing switched off, nothing locked in
  • 📋monday.com keeps running until Sinead signs off
  • 🔑Your data, Shopify, Xero and Meta stay in your name; export any time
  • ⌚The second payment comes after Sinead has seen her own watches run through it
All amounts plus GST. Say yes and Adam sends the agreement and the first invoice; nothing starts until you have both.

No surprises: everything outside the price, named now

  • 💳Charged at cost
  • ➖ Ad spend: your Google account, your budget
  • ➖ WhatsApp Business conversations: Meta’s per-message fees, your account
  • ➖ The Xero connection, A$10 a month, and any Shopify plan change or extra seats
  • 🚫Not in this price
  • ➖ A full managed Google Ads campaign; set up and ready to switch on is included
  • ➖ Payment, escrow and bank fees on a sale, at cost
  • ➖ A big new feature beyond the spec, like a public buyer app: talked through together first

Your dashboard, and your software.

Two logins from the day you say yes. The RR dashboard on the left is where the build lives: the spec, what is waiting on you, workshops, invoices, files, pins. Your software on the right is where the business lives: every inbound sorted by its first answer, one tap to reply. Both are working mocks with your own watches; tap around.

RR Consulting Group
🏠Home✅Spec progress🛠️Changes🎓Workshops📊Reports🧾Invoices📁Files📌Pins🔌Connections🔑Access
HHarris LoutasSwiss Link · owner
Swiss LinkBuild · week 3 of 5 · synced just now
Waiting on you · 2
🔑Kick off7 Nov
📦Stock16 Nov
💳Money and clientsthis week
⌚Real watches30 Nov
🚀Live11 Dec
⏳ Waiting on you
Approve five sample descriptions
Set the two price limits
📅 This week
Spec items live9 of 73
Next workshop1 Dec · Harris · 2pm
Next invoiceon your week-four review
🛠️ Recent changes
Xero invoice test passed on a real watchtoday
Descriptions: 5 drafts ready for your OKtoday
monday.com boards imported, Sinead checkingMon
📌 Pins
“Make the price bigger on the listing card”fixed
“Sold tag should be green”in build
Drop a pin on any screen we show you; it lands here.
Demo (live version to be significantly better)
9:41
SWISS LINKSydney
Enquiries9 open
NumbersStockEnquiriesSoldClients
Harris’s phoneEvery enquiry is sorted on arrival and filed with the watch; it only asks “buying, selling or consigning?” when that isn’t already clear. Tap the channel icon to see that conversation; tap the message to reply. The bottom bar is every screen he gets; Numbers is the business at a glance.
Plays the conversation on the phone above: the enquiry, Harris notified, the booking link, booked in, then Harris.

Example data, your own watches. The real ones fill from your spec, your approvals and your enquiries from day one.

Five weeks.

The same five weeks as the plan. monday.com keeps running, so nothing stops while we build. Published timelines run two to twelve months for the software alone; page eight.

1
Kick off · Saturday 7 November
  • Foundations laid on the Saturday; Adam sits in with you the week after
  • WhatsApp buttons carry the watch
  • Apply for WhatsApp Business
  • Contract brief to your solicitor
  • Five sample descriptions vs Harris's
2
Stock · workshop one
  • Everything out of monday.com
  • One serial, two bracelets
  • Photo drop and descriptions
  • Publish to Shopify
3
Money and clients
  • Xero sale flow
  • Watchmaker emails
  • Card limit, deposit then bank
  • Client book and tasks
  • The watch brain
4
Real watches · workshop two
  • WhatsApp into the inbox
  • Queues and after-hours replies
  • Intake link and contracts
  • Brand files and sold-watch pages delivered
  • Google Ads set up, ready to switch on
  • Escrow and bank for the big pieces
  • Client login, consignor portal, the Monday email
  • Sinead runs real watches through it
5
Live · workshop three
  • Fix what you found
  • You sign off each item
  • Live, WhatsApp included
  • monday.com cancelled when Sinead's happy

Weeks assume Meta approves the WhatsApp number and the Facebook and Instagram channel in time, and your solicitor turns the contract wording round inside two weeks. If either runs long, that item goes live when it lands and nothing else waits.

What stays yours.

The same promises as the plan. Nothing is locked in, and nothing of yours is held by us.

Yours

  • Your accountsShopify, Xero, Meta, Google and the WhatsApp number stay in Swiss Link's name.
  • Your dataExportable any time, with a full monday.com export kept before and after.
  • Your softwareThe Swiss Link build is yours to use for as long as you like. Your data, your watches, your clients and every screen made for you are yours. The engine underneath is RR’s, shared across our clients and licensed to you for as long as you use it; if upkeep ever stops, you keep the software, a full export, and thirty days of handover.
  • Your brandEvery file we make is yours.

What we need from you

  • AccessShopify staff access, a Xero advisor login, a monday.com export, your Dropbox (we move everything across, then it can be cancelled), Google Merchant Center.
  • A sit-down with you bothTo watch your processes and analyse the day-to-day.
  • A new numberFor WhatsApp Business enquiries.
  • Your yesAnd the first payment. We start on Saturday 7 November.

What happens next

  1. ✅
    You say yesReply to the email, or tell me on the phone.
  2. 🔑
    Your RR dashboard opensYour one place for everything with us: the spec, progress on every item, what is waiting on you, changes, workshops, invoices, files, and the hours your software saves you each month. It is live from day one, and you add to it as things come up.
  3. 🚀
    Five weeksmonday.com alongside until Sinead says cancel.

Talk soon, Adam. RR Consulting Group Pty Ltd · ABN 33 702 529 940 · rrconsult.ing · Confidential, prepared for Swiss Link, 2 November 2026

Sources.

Every price below comes from the company’s own website, checked on 2 and 3 November 2026. They are published prices, not quotes for Swiss Link, and they can change.

EB Pearls, app developmentDesign from $15k, 4 to 8 weeks · Scope from $10k, 2 to 4 weeks · Build from $50k, 3 to 6 months · typical $50,000 to $500,000+ · most apps 6 to 12 months to launch Cipher ProjectsInternal tool A$25,000 · workflow app A$50,000 · integrations A$5k to 25k each · discovery A$5k to 15k · upkeep 15 to 20% a year MicroknotPricing FAQ: simple MVP around $20k and up · full product $50k to $5M RedPandasGuided $5,900 · Managed Pro $15,000 per hub · Enterprise from $38,000 · integrations from $12,500 + GST CLCK MediaSales Hub from $4,950 AUD + GST · Data Rescue and Migration from $1,950 · Integration Gateway from $1,950 · training from $1,950 Sites By DesignGoogle Ads $1,500 to $4,500 + GST a month · set-up $750 to $2,250 + GST Click Click MediaMinimum $1,200 a month ex GST · ecommerce from $1,500 · page updated 31 Oct 2026 Websites That SellGoogle Ads management from $495 + GST a month Splotch StudioStarter $540 AUD a month · Growth $865 · set-up $990 Dream Engine$4,950 / $6,950 / $9,950 + GST per finished video MyWorkShopify support plan from $220 ex GST a month Spark InteractStarter from $249 a month · Business Critical $399 Shopify, payment authorisationSeven-day authorisation period; manual capture; 1.75% late-capture charge Shopify, fraud analysisAVS, CVV, location, device signals; low, medium, high recommendation Shopify, configuring paymentsDecline on AVS or CVV failure; 3-D Secure switch where offered Shopify ProtectUnited States only NAB, merchant chargebacks guide120 days Visa and Mastercard; signed delivery as evidence; 3DS liability shift when authenticated Banked, Pay by PayTo on Shopify28c AUD + 0.50% per transaction, Australia Azupay, PayID and PayTo on ShopifyHosted bank payment page; fee on quote GoCardless, PayTo claimsReversal only by a bank claim on narrow grounds; not automatic Escrow.com, AUD fees2.4% to $50k · 1.9% to $200k · 1.5% to $500k · 1.2% above Visa, rules for merchantsID may not be a condition of purchase; exception is face-to-face on suspected fraud Signifyd · Riskified · ClearSaleGuarantee on approved orders; no Australian price or value ceiling published Code Workshop, Bowral, app cost calculatorWeb and mobile, premium UI/UX, 35 features, 4 integrations: $50,000 to $115,000, 2 to 4 months · read 3 November 2026 Hatchet, PerthTier 1 $30,000 to 80,000, 8 to 14 weeks · Tier 2 $80,000 to 250,000 (custom CRMs, multi-user portals, 4 to 8 integrations), 16 to 30 weeks · maintenance 15 to 20% a year · Sydney 20 to 30% higher WebAlive, Sydney and MelbourneSimple $15,000 to 50,000 · mid-level, marketplace or portal $50,000 to 150,000 · complex $150,000 to 500,000+ · e-commerce or customer portal $80,000 to 150,000 Elegant Media, MelbourneSimple AUD $20,000 to 40,000 · mid-level $40,000 to 100,000 · complex $100,000+ · ongoing 15 to 25% a year 13Labs, MelbourneTheir own prices: discovery $3,000 to 6,000 · MVP $15,000 to 50,000, 6 to 12 weeks · growth $50,000 to 150,000 · retainers $5,000 to 15,000 a month Software House, SydneyCustom web application $15,000 to 30,000 · API integration $3,000 to 6,000 · maintenance $500 to 1,500 a month Designpluz, Sydney“A simple project starts from around AUD $40,000” Sandlabs, MelbourneSimple AI automation $5,000 to 15,000 · AI agent with 3 to 5 data sources $15,000 to 40,000 · multi-agent $40,000 to 80,000 Team 400, SydneyDashboard for a small business $18,000 to 45,000 · dashboard development phase from $15,000 · AI agent projects from $25,000 Pepper IT, SydneyLogos and brand from $5,000, with colour and font studies, brand guidelines and full corporate identity Shopify customer account appsHelium Customer Fields $21.33 to $85.34 AUD a month · Flits from $21.33 · Growave from $21.33 · an app, not a portal of your own

The Platinum Daytona: made from listing photos, the way every new watch will be.