Harris, Sinead, here's the second half.
What it's worth,
and what it costs.
What you're buying.
Everything from the plan, plus what we have added since our calls. Tap a box to see what's inside; the full item-by-item list is on the next page. The plan will keep evolving as we move forward together.
6Stock and inventoryEverything out of monday.com, one serial per watch, statuses, compliance checklist, cost and location, watchmaker costs from email.
- Every board, column, file and note moves across; monday.com keeps running until Sinead signs off
- One watch, one serial: listed on an Oyster and a Jubilee at the same time, both come down when it sells
- New arrival, live, pending sold, sold, consignment, sourcing, repair
- Full-set photo, certificate, proof of ownership, consignment form and ID ticked off per watch
- Forward the watchmaker email; serial, job and cost land on the right watch
5Listing and channelsPhoto drop, descriptions in Harris’s style, publish once to every channel, the WhatsApp button that carries the watch.
- Harris drops the shoot straight into the software; photos attach to that serial with his contrast and background settings applied, stored and backed up automatically
- A draft paragraph in Harris’s voice on every new watch, learned from his past listings; Sinead approves
- One button sends it to Shopify, which feeds the website, Google Shopping and the Facebook and Instagram shop
- The enquire button on each listing, and links in stories and ads, send the watch and where they found it
7Website and auto-postingA Website section in the software, Shopify kept current, Facebook and Instagram shop, auto-posting, Marketplace in one tap, watchsales.com.
- Change a listing, price, photos or what is featured in the software and swisslink.com.au updates on its own
- Sold pieces come down from the site, the shop and the feed by themselves
- New listings post to your Facebook Page and Instagram automatically, or wait for your OK
- Meta allows no app to post to Marketplace or groups, so the post is made ready and you share it in one tap
- watchsales.com pulls from your site once your account opens
3Website remake, an add-on (our recommendation)An add-on to the software, on the same system. We recommend a full remake of swisslink.com.au rather than a light update: more interactive scrolling, matched to the updated fonts and brand, and built around the new content shot last week. Placed into Shopify and iterated with you until it is exactly right.
- The brand first: mark and wordmark files, type, colour, tone, the photo standard, listing and letter templates, a short guide
- Then the site on that brand: more interactive scrolling, like the pages you are clicking through now, so each watch feels like the piece it is
- Built around the new photos and video shot last week, plus every listing shot by Harris, the exact piece, tied to its serial
- “Buy” and “Reserve” that work, with the safe-payment design on the next pages
- Shown to you as a preview on your phone, then iterated with pins until it is exactly how you want it; nothing goes live until you say
- Your Shopify, your domain, your 197 listings and order history stay where they are
7Google Ads and Shopping, with the feed and tracking, and found in ChatGPTYou are already running ads and seeing impressions. This is the version with the feed, the tracking and the bands that make the spend count.
- A clean Shopping feed: reference number in every title, right photos, right status, approved in Merchant Center
- Your own Google Ads account with conversion tracking on enquiries, WhatsApp taps and reservations, so you see which ads bring buyers, not views
- Campaigns split by your three price bands, plus Search ads on the references you choose
- Ads stop by themselves the moment a watch sells, so no spend on sold pieces
- Sold-watch pages that offer to source the next one, and the sourcing request lands in the client book
- Budget is yours and paid to Google; we set it up ready to switch on and keep it tidy; running it as a managed campaign is extra
- Google Ads tracking inside your software: spend, enquiries and sales for each campaign and each watch, next to your daily numbers
- Found in ChatGPT and AI search: every watch written and marked up so AI tools can find it and cite you when someone asks where to buy a reference in Sydney
4Sales and moneySold in one step, reserve with a deposit, Xero both ways, the weekly sold report.
- Mark it sold: pending sold, Xero invoice with the serial, paid, taken down everywhere
- Reserve online with a deposit: the watch goes on hold automatically, comes off sale everywhere and Harris is told; bank details only ever shown by the system
- Invoices out with the serial; paid status and contacts back in
- What sold, price, costs, margin and days in stock, split by band, every Monday
3Buy online, safelyCard fraud is why there is no Buy button today. Three paths by price, the system does the checking, Harris only sees the odd one. Page four.
- Small pieces by card, held seven days while the system checks, then shipped on its own
- Middle pieces: a deposit puts the watch on hold automatically and Harris is told, then the rest comes from the buyer’s bank app, with no card chargeback
- Big pieces by bank transfer or escrow, ID checked automatically
- Harris sees only borderline card orders, and says yes on the big pieces
9Clients and enquiriesOne inbox with WhatsApp Business, queues, after-hours replies, the client book, lead stages, reminders, wish-list matches, handing leads on.
- A new WhatsApp Business number plus website, Instagram, Messenger and email in one place; Harris’s own number stays his
- Every inbound gets one automatic first question; the answer sorts it into the right list with the watch attached
- Harris opens it on his phone, taps the lead, and WhatsApp opens with the reply ready, from templates he can change any time
- After hours an automated reply answers from live stock, says it is automated, never guesses a price
- Every buyer, seller and consignor with what they bought, want and where they are up to
- Stages, follow-ups, wish-list matches, hand a lead to whoever is covering
4Consignments and contractsIntake link, contracts signed on the phone, buy contracts, reminders.
- “Here’s the link, fill out everything”: details and photos come in themselves
- Contracts filled from the watch, Swiss Link branded, condition photos, timestamps, ID, signature; the 60-day minimum in what they sign
- The same for buying from a private seller
- Unsigned contracts get a reminder
4Team and tasksBuilt for phone and laptop, roles, tasks that fill themselves, and alerts on your phone for every enquiry.
- One system for Harris, Sinead and the team, on phone and laptop
- Each person sees their part: listing, clients, stock
- Harris adds a watch and Sinead gets the task; a contract gets signed and the watch moves on
- New enquiry, deposit in, contract signed, watch sold: the right person is told
1Your numbers, dailyA dashboard of the business: what sold, margin, days in stock, enquiries by channel, what is moving and what is not, every day and by week.
- Sales by day, week and month, split by your price bands and by brand
- Margin per watch after watchmaker costs; days in stock; what sells fastest
- Enquiries by channel and what they turned into
- Patterns: which references move, which sit, which months run hot
- On your phone and laptop
1The watch brainA reference library of the models and references from the major houses, so every watch you list is tied to its record: specs, calibre, case, years, and what it has sold for.
- Type a reference and the record fills: brand, model, calibre, case size, material, production years
- Your stock connects to it, so descriptions, specs and comparables come from the record, not from memory
- Your own sold history sits against each reference, so pricing has a trail
- Built from public reference data and your 197 listings first, then grown with every piece you handle
2Your own database and CRMA full custom database and CRM, built around your watches and your clients. Not a template, not HubSpot, no licence fees.
- Every watch, serial, client, consignment, sale and cost in one database, in your name
- A CRM built for how you sell: client history, purchases, wish lists, stages, reminders, VIP and collector tags, notes
- Every message, call and booking linked to the client and the watch
- Seen the way you think: boards by status, watch cards with photos, filters by brand and price band, charts
- Export everything, any time
2Security and complianceBuilt to keep your clients’ details and ID documents safe, and to meet Australian privacy law from day one.
- Hosted in Australia (Sydney), encrypted in transit and at rest, daily backups
- Passkey or two-step sign-in for everyone; each person sees only their part
- An audit trail of who opened or changed what
- Privacy Act and Australian Privacy Principles: privacy policy updated, consent on every form, a data breach plan
- ID documents locked down, with access logged and kept only as long as needed
- Seller ID and purchase records kept for every watch you buy in
3Photos, tracking and historyPhotos straight from your phone, the full story of every watch, and any client or past watch found in seconds, with filters.
- Take or pick photos on your phone and they land on the right watch, in order, toned to your settings
- Dropbox retired: every photo and file stored and backed up automatically in your software
- Every watch has a timeline: bought in, at the watchmaker, listed, enquiries, reserved, sold, with dates and who did what
- Search any client or any past watch: by brand, reference, year, price band, sold date, client or consignor
- Filters you can save, like “Daytonas sold this year” or “clients after a Royal Oak”
5Client login and consignor portalClients get a login on swisslink.com.au with their own profile: their consignments live with views, favourites and offers, a weekly email, their purchases, their wish list.
- Harris assigns a consignment or a sale to a client in the software; the client gets a login and builds their own profile: contact details, what they collect, what they are after
- Their profile shows their purchases with Swiss Link, their consignments, and their wish list, which feeds Harris’s matches
- Their page shows the listing live, with views, favourites, offers and enquiries, updated as they happen
- Every Monday an email goes out automatically with the week’s numbers and a line from Harris if he wants one
- Offers show with Harris’s note, so the conversation about price starts from the numbers
- The A$300 certificate of authenticity fee is shown on intake and on their page, so there is never a surprise
- Nobody else in Sydney shows a consignor how their watch is doing
6Setup, workshops and handovermonday.com alongside, Adam sitting in on your processes, seated workshops, real watches in week four, sign-off, Adam on call after.
- Nothing is switched off while we build
- Adam sits down with you, watches your processes and analyses the day-to-day, so the software fits how you actually run
- Seated workshops, as many as you need: Adam walks you through it, shows you, trains you; recorded, with a written guide
- Sinead runs real watches through it in week four while monday.com is still there
- You tick off every item on the spec and say yes
- After go-live: ring Adam and he comes into the shop and walks you through anything
1A video for every watchMade for you by Adam: a short macro video for every watch, like the Platinum Daytona we made for you, checked against the real piece before it goes anywhere.
- Harris sends the photos; Adam sends back a slow, close video, the way the Platinum Daytona was made
- Checked against the real watch; anything that alters dial or bezel printing is redone or left out
- Waiting next to each new watch for your OK, then posted with it
Boxes outlined in gold are new since the plan. The number on each box is how many spec items sit inside it.
The spec, item by item.
Everything we have talked about, in one list. 73 items in 19 sections. Open a section, then an item, for what it does, what you’ll see, and when it counts as done. This same list lives in your dashboard from day one and grows as we go.
📦Stock and inventoryEverything monday.com does today, built around a watch's serial.6 items
1Everything out of monday.comWeek 2
2One watch, one serialWeek 2
3Statuses from arrival to soldWeek 2
4Compliance checklist on every watchWeek 2
5Location and total costWeek 3
6Watchmaker costs from emailWeek 3
📸Listing and channelsGet a watch from the camera to live everywhere, once.5 items
7Photo dropWeek 2
8Descriptions in Harris's styleWeek 2
9Publish onceWeek 2
10A video for every watchWeek 5
11WhatsApp button carries the watchWeek 1
🌐Website and auto-postingA Website section inside your software. Change it there and Shopify, your shop and your socials follow.7 items
12Website section in your softwareWeek 2
13Shopify kept up to date automaticallyWeek 2
14Facebook and Instagram shopWeek 3
15Auto-post to your Facebook Page and InstagramWeek 3
16Marketplace and groups, ready in one tapWeek 3
17watchsales.comWeek 3
18The website remake (items 52 to 54)Week 5
🎯Google AdsSet up as part of the build, so people searching a reference find your piece.4 items
19A sharp Google Shopping feedWeek 3
20Google Ads account and trackingWeek 4
21Campaigns by price bandWeek 4
22Ads stop when a watch sellsWeek 4
💳Sales and moneySold, invoiced, paid and taken down, in one step.4 items
23Sold in one stepWeek 3
24Reserve with a depositWeek 3
25Xero, both waysWeek 3
26Weekly sold reportWeek 5
💬Clients and enquiriesEvery message in one place, with the watch and the person attached.9 items
27One inboxWeek 4
28Buying, selling or consigningWeek 4
29After-hours repliesWeek 4
30Client bookWeek 3
31Lead stagesWeek 3
32Follow-up remindersWeek 4
33Wish list matchesWeek 4
34Hand leads to someone elseWeek 4
60Inbound on WhatsApp: first question, sorted, one tap to replyWeek 4
✍️Consignments and contractsThe paperwork that holds people to their word.4 items
35Consignment intake linkWeek 4
36Consignment contracts on the phoneWeek 4
37Buy contractsWeek 4
38RemindersWeek 4
👥Team and tasksEveryone sees what's theirs and what's next.4 items
39Built for phone and laptopWeek 2
40RolesWeek 2
41Tasks that fill themselvesWeek 3
42Notifications on your phoneWeek 3
🤝Setup and handoverHow we get there without anything stopping.6 items
43monday.com runs alongsideWeek 1
44Sitting in on your current processesWeek 1
45Real watches in week 4Week 4
46Sign-off and go-liveWeek 5
47Your data, your accountsWeek 1
48It keeps getting betterWeek 5
📬Client login and consignor portalHarris’s idea, 2 November: every client gets a profile on the site; every consignor sees how their watch is doing, without Harris having to remember.5 items
61A consignor’s own page on the siteWeek 4
62The Monday consignor emailWeek 4
63Certificate fee on intakeWeek 4
64Client login and profile on swisslink.com.auWeek 4
65Wish list on the profileWeek 4
🔒Buy online, safelyOne Buy button. Three paths by price. The system checks; Harris sees only borderline card orders and says yes on the big pieces.3 items
49Card up to a limit, checked then shippedWeek 3
50Deposit, then pay by bankWeek 3
51Bank or escrow for the big piecesWeek 4
🎨Website remake and brandAn add-on to the software. Our recommendation: a full remake, not a light update. More interactive scrolling, the updated fonts and brand, and the new content shot last week, placed into Shopify and iterated with you until it is exactly right.3 items
52The brand filesWeek 4
53The new swisslink.com.auWeek 5
54Iterate until it is yoursWeek 5
🔎Google, ChatGPT and the sold-watch pagesAdds to the four Google Ads items in the plan, and gets you found in AI search.3 items
55Sold-watch pages that source the next oneWeek 4
56Google Ads tracking inside your softwareWeek 4
66Found in ChatGPT and AI searchWeek 4
📈Your numbers, dailyA dashboard of the business, on your phone and laptop.1 item
57Sales, margin, days in stock, enquiries by channelWeek 5
🧠The watch brainA reference library of the major houses’ models and references, tied to every watch you handle.1 item
58Reference records your stock connects toWeek 3
🗄️Your own database and CRMA full custom database and CRM, built around your watches and your clients.2 items
67Your own database, built around your watchesWeek 2
68A full CRM, built for how you sellWeek 3
🔐Security and complianceYour clients’ details and ID documents kept safe, and Australian privacy law met from day one.2 items
69Security built inWeek 1
70Privacy and records complianceWeek 5
🔍Photos, tracking and historyPhotos from your phone, the full story of every watch, and anything from the past found in seconds.3 items
71Photo uploads straight from your phoneWeek 2
72A timeline for every watchWeek 3
73Search every client and every past watch, with filtersWeek 3
🎬A video for every watchMade for you by Adam from Harris’s photos, like the Platinum Daytona.1 item
59A video for every new watch, made by AdamWeek 5
Buy online, safely.
Today the site says “Enquire” because taking a card for an expensive watch is too risky. With this, buyers can pay online, and the way they pay depends on the price.
🔬 We are still researching and developing a route that gets around this altogether. For now, this is the route we recommend.
The buyer pays by card. The system checks the payment before the watch ships. If anything looks wrong, it is refused.
A small card deposit puts the watch on hold automatically: it comes off sale everywhere and Harris is notified. The rest is paid by bank transfer, matched to the order on its own, and Harris is told when it is ready to go.
The buyer pays by bank transfer, or into a held-payment service that only releases the money once the watch arrives. No card involved.
All of this is available in Australia today. The detail is in the spec, items 49 to 51, and the sources are on page thirteen.
Bought piece by piece.
Each part of the plan, what a named provider charges for just that part on their own website, and a link so you can check. Every one of them is inside our one number.
“From” prices are floors that rise with scope. Where a part has no published price in Australia it is shown as such and not counted. Two or three providers per part, with what each page says, are on page seven.
The whole build, from someone else.
None of the companies we found sells all of it. These are two ways to get the closest thing to the plan built elsewhere, from each company’s own published tiers, with what you would get and what you would not. For the software alone, the published bands run from A$50,000 to A$250,000; page five. Either way you would be managing three vendors, and the joins between them would be yours.
An app studio, plus two specialists
- ➖ The website remake and brand
- ➖ Buying online, safely
- ➖ One inbox with the WhatsApp first question
- ➖ Consignments and contracts on the phone
- ➖ Client login and consignor portal
- ➖ Your numbers daily, the watch brain, the brand
- ➖ Sitting in, workshops, anyone on call
Three contracts and three points of contact. A HubSpot subscription every month on top.
A software house, plus two specialists
- ➖ The website remake and brand
- ➖ Buying online, safely
- ➖ One inbox with the WhatsApp first question
- ➖ Consignments and contracts on the phone
- ➖ Client login and consignor portal
- ➖ Your numbers daily, the watch brain, the brand
- ➖ Sitting in, workshops, anyone on call
Three contracts and three points of contact. A HubSpot subscription every month on top.
Built by Adam
- All 73 items: stock, listing, the website remake and brand, sales and money, buy online safely, clients and the one inbox, consignments and contracts, client login and consignor portal, your numbers daily, the watch brain, a video for every watch
- Every join between them: the serial on the invoice, the watch on the message, sold comes down everywhere
- Sitting in on your processes before the screens are built
- Seated workshops, as many as you need, recorded, with a written guide
- Adam on call
- Your dashboard with the plan, five weeks, monday.com alongside
- One number, on page nine
Figures are each company’s own published tiers on 2 November 2026, linked on page seven: EB Pearls Design $15k, Scope $10k, Build $50k; Cipher workflow app $50,000, integrations $15,000 each and discovery $10,000 at the middle of their bands; RedPandas Managed Pro $15,000 and integrations $12,500 each; CLCK $4,950 + $1,950 + $1,950; Dream Engine $4,950 a video. Every one of them says the price rises with scope.
Check every number.
Every build figure on pages five, six and eight, who published it, and the page it came from. The bands for the software alone are on pages five and eight. We would rather you checked.
| Spec part | Provider | City | Published price | What the page says it covers | Page |
|---|---|---|---|---|---|
| 01 Your software | EB Pearls | Surry Hills | Design from $15k · Scope from $10k · Build from $50k | Staged app development; typical $50,000 to $500,000+ · most apps 6 to 12 months to launch | open |
| Cipher Projects | Sydney | Internal tool from A$25,000 · workflow app from A$50,000 | Published fixed-price bands, AUD | open | |
| Microknot | Bella Vista | around $20k and up | Simple MVP; full product $50k to $5M (pricing FAQ) | open | |
| 02 Integrations | RedPandas | Mortlake | from $12,500 + GST each | Custom integrations | open |
| 04 Google Ads | Sites By Design | Sydney | set-up $750 (Essentials), $1,250 (Growth), to $2,250 + GST · $1,500 to $4,500 a month | Four tiers; Essentials is two Search campaigns, weekly management; Growth adds Display and remarketing | open |
| Click Click Media | Norwest, Sydney | from $1,200 a month ex GST | Minimum management fee; ecommerce from $1,500; updated 31 Oct 2026 | open | |
| Websites That Sell | Brisbane | from $495 + GST a month | Management, reporting, account manager | open | |
| Splotch Studio | Perth | set-up $990 · $540 to $865 AUD a month | Starter and Growth packages | open | |
| 06 CRM | CLCK Media | not stated | from $4,950 AUD + GST · migration from $1,950 | Sales Hub implementation; HubSpot subscription separate | open |
| RedPandas | Mortlake | $5,900 · $15,000 per hub · from $38,000 | Guided · Managed Pro · Enterprise HubSpot onboarding | open | |
| 08 Video | Dream Engine | Melbourne | $4,950 / $6,950 / $9,950 + GST | Per finished video; Package 1 is a half-day shoot | open |
| 09 Setup | Cipher Projects | Sydney | discovery A$5,000 to A$15,000 | Scoping phase, charged before build | open |
| Care plans | MyWork | Loganholme QLD | from $220 ex GST a month | Shopify support plan, one credit a month | open |
| Spark Interact | Sydney | from $249 · $399 a month | Website maintenance | open | |
| 07 Contracts · 10 Brand | Australian providers | not published | No fixed price on any provider's own site. Subscriptions for signing are on page five |
Looked for and not found on any Australian provider's own site: a fixed price for a custom Shopify app, a Xero integration, a bespoke CRM, a contract-signing flow, a Klaviyo set-up or retainer, a Sydney product-film package.
This build, through each company.
Each box prices the core of page three at that company: the software, client accounts and the consignor portal, and the connections (Xero invoicing itself, Shopify listing once, emails and messages tracked to the watch). The website remake, brand, ads and video are not in these figures. Figures are each company’s own published prices; where its price leaves the connections out, we have added them at another firm’s published rate, as our estimate. Some floors below sit under our price; they are for the software alone, built over months.
- Xero, both waysA$12,500
- Shopify, publish onceA$12,500
- Email in, tracked to the watchA$12,500
- WhatsApp, first question and alertA$12,500
- Instagram and MessengerA$12,500
- monday.com moved acrossA$1,950
- Xero, both ways✓
- Shopify, publish once✓
- Email in, tracked to the watch✓
- WhatsApp, first question and alert✓ or A$5k to 25k
- Instagram and Messenger✓ or A$5k to 25k
- monday.com moved acrossA$1,950
- Xero, both ways✓
- Shopify, publish once✓
- Email in, tracked to the watch✓
- WhatsApp, first question and alert✓
- Instagram and Messenger✓
- monday.com moved across✓
- Xero, both ways✓
- Shopify, publish once✓
- Email in, tracked to the watch✓
- WhatsApp, first question and alert✓
- Instagram and Messenger✓
- monday.com moved across✓
- Xero, both waysA$12,500
- Shopify, publish onceA$12,500
- Email in, tracked to the watchA$12,500
- WhatsApp, first question and alertA$12,500
- Instagram and MessengerA$12,500
- monday.com moved acrossA$1,950
- Xero, both ways✓
- Shopify, publish once✓
- Email in, tracked to the watch✓
- WhatsApp, first question and alert✓
- Instagram and Messenger✓
- monday.com moved across✓
This is the spec we will deliver for you: all 73 items on page three, every system joined, one team, one contract.
- Clients set up their own accountOn swisslink.com.au: their details, what they collect, what they are after. Their purchases and consignments sit on it.
- Consignors track their watch, updated on its ownLive listing, views, favourites, offers and enquiries as they happen. Nobody has to send an update.
- The Monday email, sent automaticallyEach consignor gets the week’s numbers on their watch, with a line from Harris if he adds one.
- Wish lists that find buyersWhen Sinead lists a match, the client hears first and Harris sees who wants it.
- WhatsApp Business, set up for youA new WhatsApp Business number for Swiss Link; Harris’s personal number stays his. Meta approves it; we apply in week one. A button on every watch opens a chat about that watch.
- It asks the first questionWhoever reaches out, on WhatsApp, Instagram, Messenger or email, is asked straight away: buying, selling or consigning? After hours, an automated reply, labelled as automated, answers from live stock and your set answers. It never guesses a price or a condition, quotes only what the listing says, and hands the rest to you.
- Harris gets the alert, with everything on itName, number, the piece they asked about, what they want, and their history with you if they have bought before. One tap to reply.
- Filed, so nothing is lostEvery conversation sits on the watch and on the client, with a reminder if nobody has answered.
- Xero, both waysMark it sold and the invoice is made with the serial on it. Paid comes back on its own and the watch comes down everywhere.
- Shopify, publish onceList once, live on the site and the shop. Sold takes it off every channel the software posts to; posts you shared by hand on Marketplace and groups come down by hand.
- Email in, tracked to the watchA watchmaker’s email puts the cost on the watch. Every enquiry is filed against the watch and the client.
- WhatsApp, Instagram and MessengerOne inbox, every message tied to its watch and its client.
- monday.com moved acrossEvery board, column, file and note, checked by Sinead first.
✅Sold in one step
Click Sold, and it goes out to every channel: taken down or marked sold everywhere it was listed, the Xero invoice made with the serial on it, paid status back on its own, and your numbers updated. Nobody touches Shopify.
📱On your phone and laptop, with alerts
One web app built for both: the full software at the desk, the same software on your phone. Every new enquiry and anything crucial pings your phone straight away, with the watch and the person on it.
🗄️Your own database, built around your watches
Not a template. Every watch, serial, client, consignment, sale and cost in one place, in your name. Seen the way you think: boards by status, watch cards with photos, filters by brand and price band, and charts. Export it any time.
📈Your numbers, daily
A dashboard with the key numbers on one screen: sales by day, week and month, margin after watchmaker costs, days in stock, and enquiries by channel with what they became. On your phone and laptop.
📸Photo drop, listing written, published once
Harris drops the shoot. The listing drafts itself in his voice from the reference record, for Sinead’s OK, then goes to the site, the shop and every channel in one go.
🛡️Buying online, safely
One Buy button, three paths by price: card checked before it ships, deposit then bank, or bank or escrow for the big pieces. The system does the checking; Harris sees only the borderline ones.
📝Consignments signed on the phone
An intake link for the consignor, the contract signed on the phone with ID, reminders, and the certificate fee shown up front. All of it tied to the watch.
🌐The website remade, and the brand
swisslink.com.au rebuilt as a Shopify theme on a refreshed brand, so your listings, domain and history stay where they are. Pins until it is exactly right.
🎬A film of every watch
Made for you by Adam: a slow, close video from the listing photos, checked against the real watch before it posts.
🔎Found on Google
Shopping feed, sold-watch pages that bring the next buyer to you, and your Google Ads results tracked inside your software: spend, enquiries and sales for each campaign and each watch.
🤝Sitting in, workshops, Adam on call
Adam sits in on how you work before the screens are built, runs seated workshops whenever you need one, recorded with a guide, and after go-live comes into the shop within the week you ask.
Prices are each company’s own published figures, read 2 and 3 November 2026, before GST, linked on page seven and on the sources page. None is a quote obtained for Swiss Link, and each says the price rises with scope. Hatchet publishes Perth prices and says Sydney runs 20 to 30 per cent higher. EB Pearls: scope from A$10k (2 to 4 weeks), design from A$15k (4 to 8 weeks), build from A$50k (3 to 6 months). Connections: where a company’s own price leaves them out, they are our estimate, at RedPandas’ published rate for a custom HubSpot integration, from A$12,500 + GST each, or at Cipher’s own A$5,000 to A$25,000 each beyond the 3 to 5 in their price; the monday.com move at CLCK’s Data Rescue and Migration, from A$1,950.
Our price.
One team builds every part and every join, under one contract: the whole plan on page three, in five weeks.
Runs itself
- 🔗Every connection: Xero invoicing itself, Shopify listing once, emails and messages tracked to the watch
- ✅Sold in one step, out to every channel
- 💬WhatsApp set up: the first question asked, Harris alerted with the details
- 🗄️Your own database and CRM, with visual views
- 🔍Photos from your phone, a timeline for every watch, search with filters
- 🔐Security and privacy compliance, built in
- 🗂️Dropbox retired; every photo and file stored and backed up automatically
- 📈Your numbers, daily, on one dashboard
- 📱On phone and laptop, with alerts for every enquiry
Sells for you
- 👤Client accounts and the consignor portal, updated on their own
- 🛡️Buying online, safely
- 🌐Website remake and brand, as an add-on (recommended)
- 🎬A film of every watch, and optimised for Google
Set up with you
- 🤝Sitting in, monday.com moved, workshops as you need them, Adam on call
- 📝Contract wording drafted for your solicitor
- ☁️Hosting, monitoring and security
- 🔗Every connection kept working
- 🛠️Changes as you think of them, made as part of the month
- 🔎Google Ads housekeeping
- 🎬A video for every new watch, made by Adam
- 📞Adam on call, in the shop the same week
- 🧾No tool licences beyond Xero’s A$10 a month
- 🤝After two months, we agree on further terms from there
- 📋monday.com keeps running until Sinead signs off
- 🔑Your data, Shopify, Xero and Meta stay in your name; export any time
- ⌚The second payment comes after Sinead has seen her own watches run through it
No surprises: everything outside the price, named now
- 💳Charged at cost
- ➖ Ad spend: your Google account, your budget
- ➖ WhatsApp Business conversations: Meta’s per-message fees, your account
- ➖ The Xero connection, A$10 a month, and any Shopify plan change or extra seats
- 🚫Not in this price
- ➖ A full managed Google Ads campaign; set up and ready to switch on is included
- ➖ Payment, escrow and bank fees on a sale, at cost
- ➖ A big new feature beyond the spec, like a public buyer app: talked through together first
Your dashboard, and your software.
Two logins from the day you say yes. The RR dashboard on the left is where the build lives: the spec, what is waiting on you, workshops, invoices, files, pins. Your software on the right is where the business lives: every inbound sorted by its first answer, one tap to reply. Both are working mocks with your own watches; tap around.
After go-live this is where every change you ask for shows up, line by line.
Pins go straight to the build. Fixed means gone; you see it fixed on the next preview.
Every connection is in Swiss Link’s name. Disconnect any of them here; nothing of yours is held by RR.
Oyster Perpetual 36126000 · Live · 4 channels
Yacht-Master 40126622 · Reserved
GMT-Master II126710BLRO · Live
Day-Date 40228238 · Live


Example data, your own watches. The real ones fill from your spec, your approvals and your enquiries from day one.
Five weeks.
The same five weeks as the plan. monday.com keeps running, so nothing stops while we build. Published timelines run two to twelve months for the software alone; page eight.
- Foundations laid on the Saturday; Adam sits in with you the week after
- WhatsApp buttons carry the watch
- Apply for WhatsApp Business
- Contract brief to your solicitor
- Five sample descriptions vs Harris's
- Everything out of monday.com
- One serial, two bracelets
- Photo drop and descriptions
- Publish to Shopify
- Xero sale flow
- Watchmaker emails
- Card limit, deposit then bank
- Client book and tasks
- The watch brain
- WhatsApp into the inbox
- Queues and after-hours replies
- Intake link and contracts
- Brand files and sold-watch pages delivered
- Google Ads set up, ready to switch on
- Escrow and bank for the big pieces
- Client login, consignor portal, the Monday email
- Sinead runs real watches through it
- Fix what you found
- You sign off each item
- Live, WhatsApp included
- monday.com cancelled when Sinead's happy
Weeks assume Meta approves the WhatsApp number and the Facebook and Instagram channel in time, and your solicitor turns the contract wording round inside two weeks. If either runs long, that item goes live when it lands and nothing else waits.
What stays yours.
The same promises as the plan. Nothing is locked in, and nothing of yours is held by us.
Yours
- Your accountsShopify, Xero, Meta, Google and the WhatsApp number stay in Swiss Link's name.
- Your dataExportable any time, with a full monday.com export kept before and after.
- Your softwareThe Swiss Link build is yours to use for as long as you like. Your data, your watches, your clients and every screen made for you are yours. The engine underneath is RR’s, shared across our clients and licensed to you for as long as you use it; if upkeep ever stops, you keep the software, a full export, and thirty days of handover.
- Your brandEvery file we make is yours.
What we need from you
- AccessShopify staff access, a Xero advisor login, a monday.com export, your Dropbox (we move everything across, then it can be cancelled), Google Merchant Center.
- A sit-down with you bothTo watch your processes and analyse the day-to-day.
- A new numberFor WhatsApp Business enquiries.
- Your yesAnd the first payment. We start on Saturday 7 November.
What happens next
- ✅You say yesReply to the email, or tell me on the phone.
- 🔑Your RR dashboard opensYour one place for everything with us: the spec, progress on every item, what is waiting on you, changes, workshops, invoices, files, and the hours your software saves you each month. It is live from day one, and you add to it as things come up.
- 🚀Five weeksmonday.com alongside until Sinead says cancel.
Talk soon, Adam. RR Consulting Group Pty Ltd · ABN 33 702 529 940 · rrconsult.ing · Confidential, prepared for Swiss Link, 2 November 2026
Sources.
Every price below comes from the company’s own website, checked on 2 and 3 November 2026. They are published prices, not quotes for Swiss Link, and they can change.